3 techniques to make searchers and visitors stay long in your website
Search Engines display more than hundreds of web pages as a result of our search. As millions of websites and web pages are available in internet, people will look for quality and informative sites (i.e.) people will prefer websites in which they get appropriate solutions or information for their needs. Hence they will stick to the site and spend more time in such websites.
Google gives special importance to websites which make visitors busy for long time. Websites which satisfy visitors and make them stay with the site for a while can get better positions in SERP. Experts in Digital Marketing and SEO predict that this tactic will rule the SEO world in this 2017.
Bounce rates meet by your website will cause negative effect in your SEOactions. Here we explain 3 techniques to optimize your website for search engines to achieve long clicks (make a visitor who finds your website in SERP to spend more time in your website).
Bucket Brigades
Bucket Brigades are words that induce the interest of visitors and readers to look for further contents in a web page. It will empower a web page to make the visitors stay for a long time in the page. You may think that media elements like images and videos can do the same task. But the bucket brigades will provide an information gap and make the readers excite to read the next line.
For example, you are reading a blog post regarding Facebook updates that are recently launched. If you read "We can't explain enough. Look at the bottom to get detailed information" in that post, it is sure that you will get interest and excitement to look for the next content provided by the blog writer.
Hence we can get more long clicks for our websites by using bucket brigades at appropriate places in the contents of our web page.
Few examples of Bucket Brigades:
- Here is the deal
- Look
- What is the real story?
- How can you actually use this?
- Why does this matter?
and much more.
Use Subheadings
Subheadings play an important role in making a reader involves with content and stays in the web page for a long time.
It is quite difficult for a reader to read and understand large contents. If we split our contents into certain parts and use subheadings, then they can understand the things we explain through subheadings. This will also help a reader to understand our contents in a detailed manner.
Thus subheadings can make a visitor to stay long in a web page by making them to understand the information in a simple manner and minimizes the bounce rate and exit rate of a website.
APP Formula
APP formula includes certain things that will help a web page to gain trust and long clicks from visitors. It includes
- A- Agree
The readers have to agree the things we are explaining in our web page. We can done this by making a relation with the reader by using relevant and appropriate keywords in our content.
- P-Promise
It states that your services will provide the solutions to the visitors' needs and problems. This will help them to trust your web page and services. This approach also makes them to visit your web page once again in cases they need your services.
- P-Preview
As the name suggests, we have to show our services and other solutions we provides in our earlier projects to the visitors. The preview will make a great impact on the visitors' minds that will drive positive results for your SEO actions.