15 Blogging mistakes to avoid to boost your Results
Blogging is the very powerful internet marketing technique which is widely being performed for branding, marketing as it can improve the conversion rate. If your website has a separate blog page, you can get better customer engagement and traffic for your website by doing frequent posting in your blog.
But many bloggers did not understand the right blogging tricks to improve their business through blogging. This in result, they get nothing in return as a value for their blogging.
We suggest 15 common blogging mistakes that affect your blogging tasks. Avoiding these blogging mistakes empower you to get better traffic and conversions for your website.
1. Drafting large paragraphs
People are expecting more informative contents that are explained in an impressive and consistent manner.
If you are creating contents with large and gigantic paragraphs, then your post will not get audience attention. They will look for next blog. Here the bounce rate of your blog post may increase.
Creating posts with maximum 2 points in a paragraph will improve the blog's readability and attract your readers.
2. Not concentrate in creating titles
Most bloggers do not give much attention to create awesome blog titles. Remember that people will involve with your blog by reading the title of your blog post.
Spend some more time to create titles which should explain your content in a consistent manner. The ricks and online tools to create better blog titles are explained here.
Creating titles with listing or interrogation intend audience to read your blog. Here are the samples of our existing blogs:
· 6 Facebook Marketing Tricks to brand your Business
· How to get greater twitter Engagement?
· 4 common SEO mistakes that affects your ranking
3. Mistakes in creating contents
Producing quality, fresh and unique contents will support your blogging. Many bloggers are constantly doing mistakes in drafting contents.
· Similar to gigantic paragraphs, publishing blog post with less than 500 words also make your readers to leave your blog as soon as they open it.
The readers visit a blog to find answers and get useful information for their needs. Hence you need to provide great and detailed contents which is readable for audience.
· Besides this, creating contents with more misspellings, grammatical mistakes will reduce the trust on your blog among audience.
4. Using copied and rewritten contents
Simply copy a post from other blog and paste it in your own blog make your blog punished by Search Engines including Google.
Some Bloggers are doing this without the knowledge that Search Engine Spiders block and prevent the web pages having copied contents in the initial stage of collecting Results for a Query.
We recommend that use well known and popular websites as reference to create content. Avoid copy and spin the content to post in your blog.
With text spinning tools, you can rewrite a content for many times and do multiple blog posting with single content by rewriting it. Google has announced this a s Black Hat SEO Strategy. Your website will face some penalizations if you use spinned content for blogging.
5. Not responding for Blog Comments
Blog Comments are most important if you are doing Blogging with the view of lead generation and converting the readers to your customers.
Comments are the sign of appreciation and recognition for the quality of your post. They may read and respond to your blog in the middle of their busy schedule. Responding to the comments make the readers to trust your blog and make them engage with your post.
You may get regular audience for your blog which may return higher conversion rates. All you want to do is to respond to your blog comments.
6. Not doing Keyword Research
Some Bloggers use blogging only just to brand and promote their business in internet. If you are doing blogging without the view of make your keyword stand top in SERP, then your blog will get increase in traffic and views for few days.
You need to do keyword research to get suitable keywords for your blog and adding them in your content with natural flow. Every time the searcher enters your keyword, the search engine spider will crawl your blog to show in results. This will improve your blog;s traffic and visibility.
7. Making mistakes in Social Sharing
Promote or sharing your blog in Social Media improves the reachability of your blog. Social sharing of your blog makes many people to read and share your post. But many bloggers terminate their blogging with just publishing the content alone.
The another issue in share the post via social media is providing many social media icons in the blog page. This will confuse your readers.
Providing the icons of social media which are being widely used like facebook, twitter, Google + will have great impact.
You can add others like Linkedin or Pinterest based on your choice.
8. Not providing internal links and links to other websites
Many bloggers are building links for their websites in the blogs. They are not aware of internal link building, cross link building and others.
By building links to other blogs and internal pages of your blogs, you can renew your old blogs. You also get more customer engagement for your blog. This will also make the search engines to crawl your website more easier.
Some bloggers are hesitating to build links to other websites relevant to the content they post in blog. Search Engines consider the external links building in a webpage for SEO. The greatest advantage of building external links is that by providing links with appropriate words in right place, you can add more description and empowers you to explain complex things easier.
9. Posting same type of contents
Your readers and internet audience will feel boring, if you post same time of contents in your blogs.
It is better and wise to post all kinds of contents like text, images, infographics, video, contests and others for your blogging.
10. Not include your image or logo in Blog
Adding a short description explaining your achievements and rewards you get with the image of your face or your business logo in About us make the readers to remember your face and come to know about yourself or your business.
Please avoid making your readers to imagine your face or the background of your business. Sometimes this may effect in negative responses.
For instance, Blogger provides you to show your image and a short description in each of your blog post. We have provided our company logo in the image as follows:
11. Avoiding Email Promotions
It is sure that all internet users will come directly to blog. You need to reveal and alert your readers about your new post.
Similar to social media sharing, promoting a blog post via Email is also worthy. By simply drafting a mail contains the short description, synopsis and others explaining your blog post and send them to your internet audience make them to know and read your post.
12. Having old fashioned lead magnet
The bloggers ask the readers for email ids to subscribe for further posts. With this approach, the bloggers can collect Email Ids for Email Marketing. But with the view of generating leads, this approach is old fashioned and the readersa re not interested in it.
Providing free source in the blog related to your post makes the readers to get engaged with your post. This in return derives more conversion rates.
13. Only trying to make money
Some people are doing blogging with the view of making money alone. They are not providing any information which will be useful for people. Instead, they may post about their products and Business services.
But the audience will look for information that is useful and applicable for them. Once they find your blog does not provide informative things, they will quit your blog and may not visit your blog again in the future.
14. Not having a Professional looking Design
Every blogger need to concentrate the design, load time, easy navigation features and others for their blog.
Because the features make the readers stay alive on your blog. Otherwise the bounce rate of your blog post will increase.
15. Not optimizing your blog for Mobile Devices
As the mobile internet usage is widely increasing, around 50% of internet traffic comes from mobile devices. Hence it is wise to make your mobile friendly to empower audience to read your blog in all devices including mobile phones. Then, your blog can get improved traffic and acquire many audience.