6 techniques to drive more traffic

Many Bloggers and other website Owners are publishing blog posts as a part of their Internet Marketing and Content Marketing Strategies. As millions of blog posts are published by many people every day, only few blog posts are getting more traffic and acquire shares in large number.

There are many techniques which are performed behind the huge traffic of a blog post.

In this article, we explain few strategies which would help the digital marketers and bloggers to improve organic traffic for their blog post.

1. Search for Evergreen Content Ideas

By making contents which can provide relevant information even after a decade, it will be seen by large number of people and get large number of shares in a definite manner. Before drafting such evergreen contents, you have to get ideas or topics to craft such content.

The two simple ways to get topics on evergreen contents are:

• Audit your website or other blogging platforms you use. If you find any piece of content which was published a long time ago is bringing significant amount of traffic even now, then it is an evergreen content.

• Alternatively, if none of your existing posts come under the category of evergreen content, you can obtain that in Google Trends. Enter your primary keyword or any other keyword phrase regarding your service in Google Trends, if you find the graph going upward, then it will help you to draft evergreen content.
  

2. Add rich visual elements

It is not new to explain that adding visual elements like images, infographics, videos and even slideshare presentations, it will add value to your blog posts.

In addition, there are few online tools are available which will help you to offer better user experience like select a piece of content in your blog and share it in social media. This will help the readers to interact with your blog and in return brings more internet traffic.

• Coschedule's click to Tweet helps the readers to tweet a piece of content in your post.

• By Sign in and adding the tracking code provided by Ivy Filament Tool, you can make the readers to select and social sharing a specified part in your blog.
  

3. Plan your Outreach actions

Many Bloggers are scheduling their outreach and other promotion actions by sending mails to other influencers and share the post via Social Media Networks like Facebook, Twitter, Linkedin and others.

We recommend you to use online tools like Buzzsumo and Contentmarketer.io to find the influencers who are shared blog posts similar to your content.

Once you find the persons who are intend to sharing quality contents, then you can start mail them or tweet to ask for sharing your blog post and contents.

4. Create Quality Contents

After finalizing a topic which will help you to craft an evergreen content, begin your content creation based on deep research on experts and other people in your niche.

Remember that web pages with 1000+ words perform well in Search Engine Results page and audience also search for that kind of long posts. Hence it is mandatory to craft lengthy blog posts which assure the chances of more traffic.

Last but not least, give special attention to create headlines for the post. Make interesting headlines which can grab induce the audience to click and read your blog. There are many online tools like Hubspot's Blog Topic Generator which suggests you with 5 topics based on the keyword you enter in it. We have discussed on the need for attractive titles and various tools to create such titles in one of our blogs.

5. Promote through Q&A Network

The Alternative approach to promote your blog post is answering the influencer's questions in sites like Quora and other forum communities. Analyze the questions asked by persons relevant to your niche and then start to answer the interrogations for what you know answer and in areas you are expert.
If you feel that your blog post will answer any questions, then you can specify the blog or give link to the blog post.

This will help you to do efficient promotion to drive traffic without making the readers and search engines to suspect that you are a spammer.

6. Repurpose, Reshare, Reintroduce

You can implement the 3R Promotion strategy once you complement the initial promotion like social sharing and others.

After publishing the blog post, you can recreate the contents with different platforms like reintroduce the content as infographics, represent the content in slideshare presentations and then upload in youtube or slideshare.net.

This helps you to make your blog post stand for long duration and extends reachability which results in improving traffic and so on.