4 Blogging Techniques that will build trust and boost conversion rates

         Blogging is widely used by many Digital Marketing Companies in order to promote their client's business in Internet in an effective manner. Experts in internet marketing use business blogging as a platform for generating leads which means they are converting visitors of the blog to customers.

          Although blogging helps the Online Marketing Professionals in their SEO actions in terms of link building and others, few people can't drive leads from business blogging. The fact is they are not aware of the tactics to generate leads and drive conversion rates in blog.

          In this post, we have suggested 4 tactics that will help Business Owners and SEO Companies to drive more customers through Business Blogging.

1. Create Landing Pages

         Hubspot states that companies achieved 55% increase in leads when increasing the number of landing pages from 10 to 15.

         Beginning from a landing page in your blog will lead you to improve your Business as landing pages induce readers to insist in an action which may result in subscribing to your Email List and so on.

         We suggest that never send the readers to the Home Page of your Blog. It is wise to create a specific landing page and add it on your navigation menu or provide the Landing page in your Blog's Home Page itself.

         In this example, Haverty add a landing page below the navigation menu and above their primary products.

Let us see the other example.

         Here Trulia provides a landing page which helps the visitors to know how much their house worthy. The webpage does not drive visitors to another page to get the details. Besides this, they do not provide navigational menu and others in the Home Page of their Blog.

          Many Blogs have too many elements in their Home Page which in result causing distractions to the Blog. Certain restrictions in such distractions will help the bloggers to build brand for their Business. Providing Landing page in their Home Page will add value to the action.

         Besides these approaches, you can link back to your landing page in your blog posts. This will help you improve your Email List and open way for Business Communications.

          According To Neil Patel, "A landing page allows you to stay focused on your marketing and to reach more and better prospects".

2. Provide some offers in your Blog

         As people like free products and discount offers, such offers induce them to make a business communication with organizations.

         If you are providing certain products which is sold by more than hundreds of people in the market, your concern will be in spot if you provide for free or half price. This approach will help you to improve your Business and people begin to believe your business.

         Remember that if you have a new blog, you have to wait for time to make people know the existence of your Blog and then start initiatives to make money from Blogging.

         For example, you have a blog and having minimal number of readers for your blog. If you give a worthy thing like PDF book which costs very much for free regarding your niche, then your followers will begin to trust you, traffic and the number of your followers will increase. This in result, people may begin to subscribe their Email Ids with your Blog helps you to grow your Email List.

3. Target Specific Audience

          It is very difficult for a Blogger to write contents for all the branches in a field. If you are targeting all the people with your Blogging strategy, then your actions will go into vein.

         No Blogger can help everybody with blogging. They have to shorten their niche for blogging. People also begin to trust the blogger and the information they provided.

         For example, if you want to blog about Internet, remember that there are wide range of branches like Websites, web design, Domain Name Registration, Internet Marketing and so on. People visit blogs to gather informative and quality information. You should narrow your niche and target a specific group of audience for your blogging.

        By narrowing your niche, you are able to provide more detailed information regarding your niche. This in return make people to trust your blog and drives huge conversion rates.

         Neil Patel is a well known Blogger in the world of internet Marketing. His Blogs CrazyEgg and QuickSprout are achieving tons of traffic. The Blog is provided with posts regarding SEO and Digital Marketing Techniques alone. He is continuously focus on the innovative techniques in the specified niches which makes the Digital Marketers and Entrepreneurs to trust his blog posts and empowers him to make money online with this blog.

4. Show your Social Proof

         Social Proofs are playing a dominant role in acquiring reader's trust on a blog.

         We are likely to see the previous comments for a blog post before commenting a blog post. The comments given by readers act as social proof and induce many new readers to comment for it. Thus social proof plays a crucial part in building trust and driving organic traffic which led the visitors to get convert to your customers.

        Here we suggest 2 simple tricks to build and show your social proof in your blog.

· Ask for comments from experts

         Consider if Arnold schwarzenegger is given comment and share a blog post regarding body building, then it is sure that the post will go viral and will be viewed by many people. Because Arnold is a legend in that area and people will trust the words in that blog if he suggests it.

         Thus asking a comment form expert in your niche will help your blog to get trusted by more people and help you to get a social proof for your blog.

· Get Social Proofs from Authority Blogs

        By contributing a quality article in authority sites like Moz, Hubspot and others, you can use the site's logo as social proof in your blog.

Conclusion

        The bloggers have to wait for a while to build audience for their blog by posting quality contents. Remember that the contents should be informative for readers. Then only you can get the attention of readers.

       Once you build audience for your blog and make people to know your existence, then start to implement the above techniques to build audience trust, generate leads and convert the visitors to your customers. All the Best.