Bing SEO is easy to do

SEO Companies, SEO Experts, Digital Marketing Companies and many business professionals spend most of their time to get top rankings in Google for their website. As Google is considered as the king of Search Engines, we would like to get top ranking in that.

Getting better ranks in other search engines will also drive better web traffic for a website.

Bing is the search engine considered next to Google. In the year 2015, rate of searches done in Google was 66 %. Around 33% of searches were done in Bing. The remaining amount of searches was controlled by other search engines like Yahoo.

The statistics clearly shows that we can get improved website traffic from Bing as well as Google.

Few search engine ranking factors of Google are in contrast with Bing. But most of the Google search engine factors are similar to Bing. As Bing also controls the Yahoo search engine, we can get top rankings in Yahoo by simply optimizing your website for Bing.

Here we have explained some techniques based on Bing search engine ranking factors that will help you to improve your Bing Results.

On Page Factors

Certain On Page SEO factors like meta tags, Keywords in Title, quality contents are also prominent in Bing. Here we explain the difference between the search engines in that factors and how to optimize your website for Bing Rankings with the factors

Exact Domain Name

Websites that we get top in Google search Results for Keywords and queries are more relevant to our searches, have large number of back links and much more.

In case of Bing, websites have an exact domain similar to the keyword or query will display.

For example, if we enter "Web Design" in Bing, it will display webdesign.org in the top position of Search Results. But we can get the URL in the first page of Google for the same keyword.

It is clear that websites that possess keywords in their domain names can get better and top results in Bing Search Results.

Keywords in h1, h2 tags and meta tags

Even though, meta keywords and description are not considered as search engine ranking factor of Google nowadays, they will help the website to get traffic and better indexing in an indirect manner. But the terms are considered by Bing to index a website.

Similar to the match domain, we have to use the keywords in an exact manner in the Meta description and H1, H2 title tags.

In Google, we can use anchor keywords in those sections to get better results. But Bing requires an exact match of keywords in these sections. We have to use keywords in headings and website contents naturally. Otherwise Bing may think that as keyword stuffing that will affect your rankings.

Quality Contents

Similar to Google, Bing also gives much importance to unique and quality contents. While drafting contents for Bing, embed the following things in your content:

• Assure that your content will provide great information and it will help the readers.
• Present your content in an optimized manner.
• Assure your authority of the content by mentioning the author.

Bing will look for certain terms in crawling and indexing contents in a web page. By simply embedding the mentioned things in your content, your content will help you to get better rankings in Bing.

While presenting the contents, we can add images and sometimes videos to a web page because Google does not accept flash websites and web pages having wide range of aesthetic elements. Websites having such elements cannot be indexed by Google.

But Bing accepts websites that are designed with flash and many aesthetic elements. Bing gives better positions in SERP to such websites.

Adding Keywords in contents, headings, alt tags in exact manner will help your web page and contents getting indexed by Bing.

Links

Similar to Google, Bing also requires quality backlinks. But we have to build links from authoritative sites with exact match keywords. Bing considers the websites from where you build links says that they trust your website and assures the quality of website.

Consider the following facts on building links to up your ranking in Bing:

• Bing trusts the websites that have links coming from .edu and .gov websites
• Links coming websites having old domain age will help your to get better indexing of Bing
• While build links, use keywords as Anchor text in an exact manner.

Social Media

In Google, social media helps a website to get more impressions and clicks in an indirect manner. But Social media is considered as one of the important factors in SEO.

Bing gives special attention to web pages and web contents that get large number of shares and views in Social media channels like Facebook (Facebook Marketing). Bing considers the shares as the web pages are trusted by users.

Conclusion

There is no major difference between the ranking factors of Google and Bing. Here we have described the things in which the ranking factors are in contrast.